Tag Archives: 2D codes
Link QR Codes to Specific Content
QR codes need to link to specific content in order to be most effective. It’s common sense marketing, really. It’s why the waiter brings out the dessert menu after dinner—to optimally target the selling message for the moment at hand. … Continue reading
Shorten Links Before Creating Your QR Codes
Before you generate a QR code for a website URL, shorten the link. Generate QR codes for shortened links whenever possible. Handy services such as bit.ly or is.gd (my go-to is bit.ly for reasons I’ll explain later) are very quick, … Continue reading
QR Codes for Manufacturers – A Case Study
Here’s how tile manufacturer has approached QR code use for its business…
QR Codes Bring City Tourist Attractions Together
How can QR codes help bring city tourist attractions together? Here are some fun ideas to inspire Conventions & Visitors Bureaus and municipalities to consider the unifying power of the QR code. – Directional information: Use QR codes citywide to … Continue reading
QR Codes Enliven Printed Materials
In age when the printed page is undergoing a rapid fade as we shift to consumption of digital content, QR codes are a vibrant way to bridge the chasm between printed materials we hold and electronic words we download. QR … Continue reading
QR Codes for Trade Shows – A Case Study
Tile manufacturer Crossville, Inc. has introduced QR codes to its trade show strategy. The company places QR codes on product samples available in the ‘Sustainable Samples Kit’ displayed at the booth, as well as on all booth signage and promo … Continue reading