Tag Archives: QR code

QR Code Strategy is a Marketing Function

OK, I get it…in theory. QR codes get printed on stuff; that’s how they exist in the world. Hence, printers and producers of specialty advertising items are keenly aware of—and are driving attention to—the use of QR codes. At least … Continue reading

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Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading

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Shorten Links Before Creating Your QR Codes

Before you generate a QR code for a website URL, shorten the link. Generate QR codes for shortened links whenever possible. Handy services such as bit.ly or is.gd (my go-to is bit.ly for reasons I’ll explain later) are very quick, … Continue reading

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QR Codes for Manufacturers – A Case Study

Here’s how tile manufacturer has approached QR code use for its business…

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QR Codes for Retail Stores

Major retailers have embraced the power of QR codes. The edges of Best Buy shelves are marked with QR codes. For each product displayed, consumers can scan a QR code to get detailed information on their smartphones, in the moment. … Continue reading

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