Tag Archives: 2-D codes

QR Code Strategy is a Marketing Function

OK, I get it…in theory. QR codes get printed on stuff; that’s how they exist in the world. Hence, printers and producers of specialty advertising items are keenly aware of—and are driving attention to—the use of QR codes. At least … Continue reading

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Mobile Search Leads to Purchase More Than Half the Time

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading

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Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading

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QR Codes for Retail Stores

Major retailers have embraced the power of QR codes. The edges of Best Buy shelves are marked with QR codes. For each product displayed, consumers can scan a QR code to get detailed information on their smartphones, in the moment. … Continue reading

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QR Codes Bring City Tourist Attractions Together

How can QR codes help bring city tourist attractions together? Here are some fun ideas to inspire Conventions & Visitors Bureaus and municipalities to consider the unifying power of the QR code. – Directional information: Use QR codes citywide to … Continue reading

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QR Codes Enliven Printed Materials

In age when the printed page is undergoing a rapid fade as we shift to consumption of digital content, QR codes are a vibrant way to bridge the chasm between printed materials we hold and electronic words we download. QR … Continue reading

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