Category Archives: For Real Estate

QR Code Marketing Solutions for Real Estate Agents, Brokers and Private Sellers

Mobile Search Leads to Purchase More Than Half the Time

Posted on May 11, 2011 by Irene

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading →

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Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

Posted on May 4, 2011 by Irene

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading →

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Link QR Codes to Specific Content

Posted on May 3, 2011 by Irene

QR codes need to link to specific content in order to be most effective. It’s common sense marketing, really. It’s why the waiter brings out the dessert menu after dinner—to optimally target the selling message for the moment at hand. … Continue reading →

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Shorten Links Before Creating Your QR Codes

Posted on May 2, 2011 by Irene

Before you generate a QR code for a website URL, shorten the link. Generate QR codes for shortened links whenever possible. Handy services such as bit.ly or is.gd (my go-to is bit.ly for reasons I’ll explain later) are very quick, … Continue reading →

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QR Codes Must Link to Mobile Friendly Content

Posted on April 27, 2011 by Irene

What’s more important…  The envelope or the letter inside? The power switch or the luminescence of the chandelier? The wind-up key or the song of the music box? The QR code or the content to which it links? Recently, a … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, News/Views - QR Codes & Beyond, QR Code Basics | Tagged , , , , , , , | 1 Comment

QR Codes for Real Estate – An Introduction

Posted on April 27, 2011 by Irene

I recently spoke at REBarcamp, an intensive day of knowledge sharing for those in the real estate business. I was there as an event sponsor and a pro on the use of QR codes for effective marketing. QR codes can … Continue reading →

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