Tag Archives: mobile barcoding

Consumers Know What to Do with QR Codes. Do Marketers?

Posted on March 22, 2012 by Irene

In the marketing world, we call them QR codes, 2D barcodes and mobile barcodes. Consumers call them, “oh…those little black pixelated squares on the corners of magazine ads”. Consumers may not know them by name, but they know what to … Continue reading →

Posted in Effective Use of QR Codes, For Ad Agencies, For Marketers, News/Views - QR Codes & Beyond | Tagged , , , , , , , , | Leave a comment

Mobile Search Leads to Purchase More Than Half the Time

Posted on May 11, 2011 by Irene

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , , , | Leave a comment

Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

Posted on May 4, 2011 by Irene

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , | Leave a comment