Tag Archives: 2d bar codes

QR Code Strategy is a Marketing Function

OK, I get it…in theory. QR codes get printed on stuff; that’s how they exist in the world. Hence, printers and producers of specialty advertising items are keenly aware of—and are driving attention to—the use of QR codes. At least … Continue reading

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Mobile Search Leads to Purchase More Than Half the Time

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , , , | Leave a comment

QR Codes for Retail Stores

Major retailers have embraced the power of QR codes. The edges of Best Buy shelves are marked with QR codes. For each product displayed, consumers can scan a QR code to get detailed information on their smartphones, in the moment. … Continue reading

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QR Codes – Who Started All This?

Thank you, Denso Wave! Thank you for (1) inventing the Quick Response Code and (2) not enforcing the patent, so that we can use these digital ninjas openly, easily and universally. Back in 1994, the Japanese company Denso Wave invented … Continue reading

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