QR Codes Enliven Printed Materials

In age when the printed page is undergoing a rapid fade as we shift to consumption of digital content, QR codes are a vibrant way to bridge the chasm between printed materials we hold and electronic words we download.

QR codes are a kind of 2-dimensional bar code that brings digital information to the 3-dimensional world. Add a QR code to a page, scan it with a QR code reader on a smart phone and be instantly directed to helpful information on the phone.

Many magazines are featuring QR codes on their printed pages. From editorial content to ads, QR codes are being used to enhance messaging with digital content. QR codes on ads may link to YouTube videos or website pages that offer more detail than the ad format will accommodate. Business cards printed with QR codes link recipients to virtual business cards that can load directly into contacts. Books with QR codes provide extended insights on topics relevant to the subject being addressed.

QR codes help pages come to life and play a continued, valued role in our digital – social – mobile marketplace.

This entry was posted in For Print/Publications and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s