Tag Archives: mobile apps

Consumers Know What to Do with QR Codes. Do Marketers?

In the marketing world, we call them QR codes, 2D barcodes and mobile barcodes. Consumers call them, “oh…those little black pixelated squares on the corners of magazine ads”. Consumers may not know them by name, but they know what to … Continue reading

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Mobile Search Leads to Purchase More Than Half the Time

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by┬áresearch from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , , , | Leave a comment

QR Codes for Manufacturers – A Case Study

Here’s how tile manufacturer has approached QR code use for its business…

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QR Codes for Retail Stores

Major retailers have embraced the power of QR codes. The edges of Best Buy shelves are marked with QR codes. For each product displayed, consumers can scan a QR code to get detailed information on their smartphones, in the moment. … Continue reading

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QR Codes Bring City Tourist Attractions Together

How can QR codes help bring city tourist attractions together? Here are some fun ideas to inspire Conventions & Visitors Bureaus and municipalities to consider the unifying power of the QR code. – Directional information: Use QR codes citywide to … Continue reading

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QR Codes for Trade Shows – A Case Study

Tile manufacturer Crossville, Inc. has introduced QR codes to its trade show strategy. The company places QR codes on product samples available in the ‘Sustainable Samples Kit’ displayed at the booth, as well as on all booth signage and promo … Continue reading

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