Tag Archives: QR code marketing

Consumers Know What to Do with QR Codes. Do Marketers?

Posted on March 22, 2012 by Irene

In the marketing world, we call them QR codes, 2D barcodes and mobile barcodes. Consumers call them, “oh…those little black pixelated squares on the corners of magazine ads”. Consumers may not know them by name, but they know what to … Continue reading →

Posted in Effective Use of QR Codes, For Ad Agencies, For Marketers, News/Views - QR Codes & Beyond | Tagged , , , , , , , , | Leave a comment

QR Code Strategy is a Marketing Function

Posted on May 17, 2011 by Irene

OK, I get it…in theory. QR codes get printed on stuff; that’s how they exist in the world. Hence, printers and producers of specialty advertising items are keenly aware of—and are driving attention to—the use of QR codes. At least … Continue reading →

Posted in Effective Use of QR Codes, For Marketers, News/Views - QR Codes & Beyond, QR Code Basics | Tagged , , , , , , , , , , , | Leave a comment

Mobile Search Leads to Purchase More Than Half the Time

Posted on May 11, 2011 by Irene

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , , , | Leave a comment

Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

Posted on May 4, 2011 by Irene

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , | Leave a comment

QR Codes Bring City Tourist Attractions Together

Posted on May 2, 2011 by Irene

How can QR codes help bring city tourist attractions together? Here are some fun ideas to inspire Conventions & Visitors Bureaus and municipalities to consider the unifying power of the QR code. – Directional information: Use QR codes citywide to … Continue reading →

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QR Codes Enliven Printed Materials

Posted on May 2, 2011 by Irene

In age when the printed page is undergoing a rapid fade as we shift to consumption of digital content, QR codes are a vibrant way to bridge the chasm between printed materials we hold and electronic words we download. QR … Continue reading →

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QR Codes for Trade Shows – A Case Study

Posted on May 2, 2011 by Irene

Tile manufacturer Crossville, Inc. has introduced QR codes to its trade show strategy. The company places QR codes on product samples available in the ‘Sustainable Samples Kit’ displayed at the booth, as well as on all booth signage and promo … Continue reading →

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