Category Archives: News/Views – QR Codes & Beyond

Leading Edge Updates on All Things Relevant to Those Active In QR Code and Mobile Marketing Programs

Consumers Know What to Do with QR Codes. Do Marketers?

In the marketing world, we call them QR codes, 2D barcodes and mobile barcodes. Consumers call them, “oh…those little black pixelated squares on the corners of magazine ads”. Consumers may not know them by name, but they know what to … Continue reading

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QR Code Strategy is a Marketing Function

OK, I get it…in theory. QR codes get printed on stuff; that’s how they exist in the world. Hence, printers and producers of specialty advertising items are keenly aware of—and are driving attention to—the use of QR codes. At least … Continue reading

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QR Codes Must Link to Mobile Friendly Content

What’s more important…  The envelope or the letter inside? The power switch or the luminescence of the chandelier? The wind-up key or the song of the music box? The QR code or the content to which it links? Recently, a … Continue reading

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, News/Views - QR Codes & Beyond, QR Code Basics | Tagged , , , , , , , | 1 Comment