Category Archives: For Retail/Stores

QR Code Marketing Solutions for Retailers of All Types and Sizes, Including Single Shops, Chain Stores and Big Box Retailers

Mobile Search Leads to Purchase More Than Half the Time

Posted on May 11, 2011 by Irene

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , , , | Leave a comment

Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

Posted on May 4, 2011 by Irene

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , | Leave a comment

Link QR Codes to Specific Content

Posted on May 3, 2011 by Irene

QR codes need to link to specific content in order to be most effective. It’s common sense marketing, really. It’s why the waiter brings out the dessert menu after dinner—to optimally target the selling message for the moment at hand. … Continue reading →

Posted in Effective Use of QR Codes, For Real Estate, For Retail/Stores, For Trade Shows, QR Code Basics | Tagged , , , , , , | 1 Comment

Shorten Links Before Creating Your QR Codes

Posted on May 2, 2011 by Irene

Before you generate a QR code for a website URL, shorten the link. Generate QR codes for shortened links whenever possible. Handy services such as bit.ly or is.gd (my go-to is bit.ly for reasons I’ll explain later) are very quick, … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , | Leave a comment

QR Codes for Retail Stores

Posted on May 2, 2011 by Irene

Major retailers have embraced the power of QR codes. The edges of Best Buy shelves are marked with QR codes. For each product displayed, consumers can scan a QR code to get detailed information on their smartphones, in the moment. … Continue reading →

Posted in For Retail/Stores | Tagged , , , , , , , , , | Leave a comment

QR Codes Must Link to Mobile Friendly Content

Posted on April 27, 2011 by Irene

What’s more important…  The envelope or the letter inside? The power switch or the luminescence of the chandelier? The wind-up key or the song of the music box? The QR code or the content to which it links? Recently, a … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, News/Views - QR Codes & Beyond, QR Code Basics | Tagged , , , , , , , | 1 Comment