Category Archives: For Print/Publications

QR Code Marketing Solutions for Publishers of Newspapers, Magazines and Periodicals and Companies in the Printing Trade

Mobile Search Leads to Purchase More Than Half the Time

Posted on May 11, 2011 by Irene

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , , , | Leave a comment

Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

Posted on May 4, 2011 by Irene

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , , , , , | Leave a comment

Shorten Links Before Creating Your QR Codes

Posted on May 2, 2011 by Irene

Before you generate a QR code for a website URL, shorten the link. Generate QR codes for shortened links whenever possible. Handy services such as bit.ly or is.gd (my go-to is bit.ly for reasons I’ll explain later) are very quick, … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, QR Code Basics | Tagged , , , , , , , , , | Leave a comment

QR Codes Enliven Printed Materials

Posted on May 2, 2011 by Irene

In age when the printed page is undergoing a rapid fade as we shift to consumption of digital content, QR codes are a vibrant way to bridge the chasm between printed materials we hold and electronic words we download. QR … Continue reading →

Posted in For Print/Publications | Tagged , , , , , , , , | Leave a comment

QR Codes Must Link to Mobile Friendly Content

Posted on April 27, 2011 by Irene

What’s more important…  The envelope or the letter inside? The power switch or the luminescence of the chandelier? The wind-up key or the song of the music box? The QR code or the content to which it links? Recently, a … Continue reading →

Posted in Effective Use of QR Codes, For Manufacturers, For Print/Publications, For Real Estate, For Retail/Stores, For Tourism/Municipalities, For Trade Shows, News/Views - QR Codes & Beyond, QR Code Basics | Tagged , , , , , , , | 1 Comment