Author Archives: Irene

Consumers Know What to Do with QR Codes. Do Marketers?

In the marketing world, we call them QR codes, 2D barcodes and mobile barcodes. Consumers call them, “oh…those little black pixelated squares on the corners of magazine ads”. Consumers may not know them by name, but they know what to … Continue reading

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QR Code Strategy is a Marketing Function

OK, I get it…in theory. QR codes get printed on stuff; that’s how they exist in the world. Hence, printers and producers of specialty advertising items are keenly aware of—and are driving attention to—the use of QR codes. At least … Continue reading

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Mobile Search Leads to Purchase More Than Half the Time

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading

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Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading

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Link QR Codes to Specific Content

QR codes need to link to specific content in order to be most effective. It’s common sense marketing, really. It’s why the waiter brings out the dessert menu after dinner—to optimally target the selling message for the moment at hand. … Continue reading

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Shorten Links Before Creating Your QR Codes

Before you generate a QR code for a website URL, shorten the link. Generate QR codes for shortened links whenever possible. Handy services such as bit.ly or is.gd (my go-to is bit.ly for reasons I’ll explain later) are very quick, … Continue reading

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QR Codes for Manufacturers – A Case Study

Here’s how tile manufacturer has approached QR code use for its business…

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