Tag Archives: smartphones

Mobile Search Leads to Purchase More Than Half the Time

I’ve got good news for brands and businesses aiming to use QR codes for their marketing. A report just published by eMarketer.com shares the findings of recent research by research from Google and Ipsos OTX MediaCT that finds that “more than … Continue reading

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Mobile Barcodes—QR Codes—Are Powerful Marketing Tools

The report is in, and it looks like U.S. marketers are raising the bar on mobile barcode use. Take a look at the graphic for the comparison, as offered in a report posted today on emarketer.com. The current study also … Continue reading

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QR Codes – Who Started All This?

Thank you, Denso Wave! Thank you for (1) inventing the Quick Response Code and (2) not enforcing the patent, so that we can use these digital ninjas openly, easily and universally. Back in 1994, the Japanese company Denso Wave invented … Continue reading

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