Category Archives: For Marketers

Consumers Know What to Do with QR Codes. Do Marketers?

Posted on March 22, 2012 by Irene

In the marketing world, we call them QR codes, 2D barcodes and mobile barcodes. Consumers call them, “oh…those little black pixelated squares on the corners of magazine ads”. Consumers may not know them by name, but they know what to … Continue reading →

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QR Code Strategy is a Marketing Function

Posted on May 17, 2011 by Irene

OK, I get it…in theory. QR codes get printed on stuff; that’s how they exist in the world. Hence, printers and producers of specialty advertising items are keenly aware of—and are driving attention to—the use of QR codes. At least … Continue reading →

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