Major retailers have embraced the power of QR codes. The edges of Best Buy shelves are marked with QR codes. For each product displayed, consumers can scan a QR code to get detailed information on their smartphones, in the moment.
Home Depot recently introduced a full QR code program, using these digital bar codes on print advertising and in store, as well.
For both these retail powerhouses, the motivation for QR codes usage likely hinges on deeper consumer engagement. Blending useful information with mobile technology makes these chain stores more responsive, helpful and interesting for consumers. The codes link to content that tells a more detailed, useful story in the moment, helping consumers make more informed purchasing decisions and inspiring interaction and response.